sPOTIFY X SR3MM
BWG took Spotify's campaign materials and created SR3MMPOCALYPSE. Held at a secret location in Downtown LA, the post-apocalyptic event represented both Swae Lee and Slim Jxmmi’s worlds with 3 stages, shipping containers, vintage video games, pinball machines, toxic waste barrels with pineapples, nuclear drinks, construction lighting, green popcorn and a custom SR3MM poster wall for fan-social interaction. The invite-only event brought together 300 of the duo's biggest fans, with attendance from Mike Will Made It, YG and Gashi.
Swae entered the industrial compound on a throne carried by tropically dressed dancers and performed a few of his tracks on top of a shipping container. Following Swae’s performance, Jxmmi made his entrance on the back of a truck documented by drones with a stack of dollar bills in his hand. Motorcyclists circled Jxmmi’s performance while clouds of thick pink and green smoke billowed in the air. After their solo acts, Rae Sremmurd came together to perform on the main stage to celebrate the launch of their new album with their closest fans.
Backstage, BWG created a private oasis for Swae and Jxmmi straight from their personal wishlist. The "bunker" came complete with a lounge, Playstation consoles, Garfield memorabilia, neon colored lighting and a Batman bartender.