Air + Style 2018

PRODUCER

 Photo: @notzoe

Photo: @notzoe

For the second year running, BWG was brought on as the production partner on Air + Style 2018. We oversaw and executed all facets of the festival including Site design and operations, stage production, site decor and lighting, Sponsorship, Artist Relations, Box office, Guest services, VIP, food and beverage, security, venue, permitting and perimeter operations.

Air + Style combines Olympic Gold Medallist Shaun White's passions for music and sports. It is a celebration of music, snow and skate culture, the arts, education and community.

 Photo: @Jesse_lee_fulton

Photo: @Jesse_lee_fulton

 Photo: @jesse_lee_fulton

Photo: @jesse_lee_fulton

Some of this year’s attractions include a street-style snowboarding competition with an urban terrain designed by Big Bear Mountain resort, complimented by a “Learn To Ride” activation for festival-goers.  Also new, a skateboarding competition featuring some of the top athletes in the world, and a whole dynamic food program with LA dining staples (including LocoL, Beyond Burgers, Chego, Pizzanista).

 Photo: @notzoe

Photo: @notzoe

This year, BWG took the concept of marrying action sports and live music, adding stages and SFX to the snow and skate courses themselves. Athletes competed against the backdrop of live bands and pyrotechnics. 

Sponsor activations were carefully curated to ensure maximum engagement for fans, with hands on, learn-to activities and experiences.